FURNITURE CHINA 2019
Every year Ashley Furniture Industries attends the International Furniture Expo in Pudong, Shanghai. This show draws furniture companies from all over the world and new potential customers .
OBJECTIVE
Introduce and educate the customer to the Ashley Brand. Tell the Ashley story of who we are and what makes the company different from our competitors.
SOLUTION
I designed everything from the invites to both the internal and exterior showroom signage. This signage was designed as if the viewer was not aware of the Ashley brand. The assets displayed key facts about the company. I have included a few samples below.
Exterior Showroom Signage
Showroom Signage
Table Signage
Exterior Billboard
Durban, Africa Brand Building Magazine Ad
OBJECTIVE
As a way of building the Ashley brand in Durban, Africa the store decided to place an Ad in a popular magazine in the region.
SOLUTION
I designed the layout above highlighting the quality of the company's product. Ashley Furniture is known to have beautiful, quality product at an affordable price. (Click the image for closer view)
UK Landing Page
OBJECTIVE
Direct customers in the UK to the Ashley Furniture website in the Netherlands.
SOLUTION
I designed this landing page as a solution to the above objective. The store wanted to include a few specials and highlight products available in the UK on the landing page. The product images included hyperlinks that would take the customer directly to those products on the website (Click image for closer view).
US Virgin Islands Newspaper ROP
OBJECTIVE
Communicate Black Friday offers from our store in the U.S. Virgin Islands.
SOLUTION
I design this double sided Newspaper ROP to achieve the objective above. I pulled from the domestics aesthetics for most of this layout (color scheme/event lock up).